How You Can Use Social Media to Make More During RecessionSocial Media Tools
Marketing In A Recession
With the economy brought low by recession many business owners are now trying to keep going as conditions get worse. A big part of this is having a good marketing plan. How will you manage advertising during a recession? A more recent option is to promote your business using one a social networking tool like Facebook for free online. You may have a chance to build a marketing promotional strategy that is perfect for the current economic times. Read on to learn more about these great tools.
Fan Pages By Facebook
Many of you have probably heard of Facebook’s fan pages. These pages let the Facebook user put together a dedicated page for their business or service. If you’ve already put up a Facebook fan page then know how they work. For those who don’t, these pages give you a chance to invite people to become fans (The function has become about “liking” a page now rather becoming a fan per se.).
Tools And Add-ons
1. Gydget – This promotional tool lets you show people what your new business is all about. It allows you add the app to your fan page and give your fans a code to import your events onto their profile pages.
2. Facebook Insights – This program allows you to track demographics of fans and record growth rates for your fan page. Throughout the process of business development you may realize the importance of using such data to create more effective marketing campaigns.
3. IEndorse – This tool will let you send messages to fans and customers in order to get their feedback on different products and post reviews as well. IEndorse is another way to promote your business and develop your online presence. You might encourage users by offering free gifts in exchange for a review or some positive feedback.
4. RSS and News Feeds – It is also possible to take your blog’s feeds and link them to your Facebook fan page so they show up on the page’s wall automatically. Articles, press releases, or anything other feeds are easily connected. Honestly, the biggest plus of this add on is that you can totally automate this process while your business gets exposure.
Using The Tools
The web apps mentioned above can change your Facebook fan pages into a more effective marketing tool. Still, you know that there is more to surviving this time than advertising during a recession. You must stay aware of different economic patterns so you can protect yourself against damaging economic losses. If you are committed you will be able to make your business stronger.